YG Entertainment, one of the biggest record labels in Korea, is set to co-produce the upcoming TV series “Moon Lovers” together with American entertainment company NBCUniversal, according to news report Monday.

(Moon Lovers)

The latest move comes amid YG’s growing efforts to expand its business into content production, investment and distribution in a bid to move away from its record label-focused business.

YG already has built up his experience of creating entertainment shows including Big Bang TV, 2NE1 TV, Winner TV and Mix & Match, which aired on local cable channels.

The TV series “Moon Lovers,” made based on the hit Chinese novel of the same name, will begin airing in September, featuring singer-actress IU and actor Lee Joon-gi.

(khnews@heraldcorp.com)