Actor Kim Soo-hyun, actress Gong Hyo-jin and IU attended a promotional event for popular KBS drama “The Producers” in Shanghai, China, Saturday.

Sohu TV, Chinese online streaming site that purchased the broadcasting rights to the series in China, hosted the event ahead of “The Producers” hitting the Chinese airwaves.

From left: IU, Kim Soo-hyun and Gong Hyo-jin (Sohu TV's Weibo)

IU and Kim Soo-hyun

The drama’s co-producers Pyo Min-soo and Seo Soo-min, and writer Park Ji-eun also attended the event.

In a posted photo by Sohu TV on its Weibo account, Gong is wearing a black dress, while singer-actress IU donned a red dress. Hallyu star Kim Soo-hyun chose check patterned suits for his appearance in China.

Kim Soo-hyun

“The Producers,” starring Kim, Gong, IU and Cha Tae-hyun, centers on an aspiring TV producer at a major broadcaster in Korea. The drama, which talks about love, work and life, enjoyed a successful monthlong run here before it closed on June.

Poster of "The Producers" (KBS)

In May, Sohu TV bought the rights to the 12-part series “The Producers” at the Busan Contents Market for over $200,000 per episode.

By Ahn Sung-mi (sahn@heraldcorp.com)