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MCM launches limited edition line with EXO

  • Published : Jun 12, 2015 - 15:58
  • Updated : Jun 12, 2015 - 15:58

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Members of K-pop boy group EXO at a fashion event for MCM last December (MCM/Facebook)
Leather goods and fashion brand MCM has launched a limited edition line to be marketed by K-pop boy group EXO.

Korean-Chinese boy group EXO have modeled for MCM since last June.

The limited edition products, including accessories and clothing, are all decorated with the K-pop group’s logo.

The line contains three types of bags -- a backpack, a crossbody bag and a clutch -- two clothing items and two accessory items.

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MCM's new limited edition line with K-pop boy group EXO (MCM)
MCM has also released eight rounded dolls with SM Entertainment, the talent agency that manages EXO, to represent eight of the current ten members in the group. The dolls have been decorated with the MCM logo.

The limited edition items are available in both glossy and matte leather textures. The range is available at MCM’s flagship store and select branches, as well as in SUM store, located on the second floor of SM Town at COEX Artium in Seoul.

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EXO advertising MCM fashion accessories (MCM)
By Yoon Sarah (sarah356@heraldcorp.com)