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YG's fashion brand Nonagon releases campaign video with iKON

  • Published : May 19, 2015 - 17:42
  • Updated : May 19, 2015 - 17:42

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(Nonagon)
Entertainment agency YG's fashion brand Nonagon unveiled a video from behind the scenes of its 2015 fall-winter campaign, Tuesday.

Nonagon is jointly owned by Samsung Cheil Industries and YG Plus, an affiliate of YG, the agency responsible for K-pop success acts Big Bang and 2NE1.

The video is a follow-up clip to Nonagon's main 2015 fall-winter campaign video released earlier in March.

The behind-the-scenes footage features YG’s newest boy group iKON members B.I. and Bobby in a brief interview and has been shared on YG's YouTube, YG Plus' and Samsung Cheil Industries' websites.

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(Nonagon)
B.I. said that he wears clothing items by Nonagon "most of the time," adding he and Bobby tried to create a rap song that would capture the brand's image in the March campaign video.

Nonagon, also stylized as Nona9on, was launched last September and is currently eyeing overseas markets including Japan and the U.S.

By Yoon Sarah (sarah356@heraldcorp.com)

Watch the behind-the-scenes video here:



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