Bean Pole Outdoor, a local fashion brand, is set to run 20 different television commercials featuring actor Kim Soo-hyun, starting from Monday for four weeks.

(BEAN POLE)

The company said a new episode of the drama-type commercial will air every day. This was planned to make people better concentrate on the stories and to effectively deliver the brand’s urban outdoor image.

Under the theme “Deviation from daily life,” it conveys Bean Pole’s modern outdoor concept of helping people simply go somewhere not far away.

Lifestyle outdoor clothing, which people can casually wear daily, is now gaining popularity in South Korea, the company said.

“We hope to build the brand identity of modern outdoor based on the fresh commercials featuring star Kim Soo-hyun,” said Hur Jae-young, a marketing manager of the company.

(khnews@heraldcorp.com)