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‘K-star Road’ to entice tourists in Gangnam

By Lim Jeong-yeo

  • Published : Mar 13, 2015 - 14:50
  • Updated : Mar 13, 2015 - 14:50

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(Instagram)

The opening ceremony of K-star Road was held Thursday in Seoul’s Gangnam district, the home of many K-pop entertainment companies.

The 1-kilometer stretch in Gangnam’s Apgujeong-dong and Cheongdam-dong area is now adorned with giant toys, each one of them representing a leading K-pop star.

The creators hope the new development will attract hallyu tourists, just as the U.K.’s Abbey Road, immortalized by the English rock band the Beatles, still attracts visitors.

A number of Korean hallyu stars attended the event on Thursday to share celebratory remarks.

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(OSEN)
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(OSEN)

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(SBS)

By Lim Jeong-yeo (kaylalim@heraldcorp.com)