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Kim Soo-hyun models for Caffe Bene

  • Published : Mar 8, 2015 - 13:34
  • Updated : Mar 8, 2015 - 13:34

Actor Kim Soo-hyun was picked as a model for the local coffeehouse chain Caffe Bene, the company said on Sunday.

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(Caffe Bene)

The coffee company said it selected the 27-year-old actor as the brand’s muse in line with its latest move to jump into global markets. Caffe Bene has currently over 1,500 branches in 12 countries including the United States and China.

Kim is set to join the company’s diverse marketing activities including TV commercials and pictorials for the next one year.

“We have selected Kim as his rising popularity in the Asian region is fit for the company’s efforts to foray into global markets,” the company’s spokesperson said.

Having starred in several hit movies and dramas including the latest megahit soap “My Love from the Star,” which ended last February, Kim has been gaining popularity overseas particularly in China and Taiwan.


(khnews@heraldcorp.com)