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SHINee singers glow in behind-the-scenes shots for The Saem

  • Published : Feb 27, 2015 - 15:50
  • Updated : Feb 27, 2015 - 15:50

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(The Saem)
Korean cosmetics company The Saem on Friday revealed behind-the-scenes shots of boy band SHINee ahead of its spring-summer campaign.

The five singers, who were announced as the skincare line’s models in December, took part in an ad shoot on Feb. 9 and 10, which will be unveiled as TV commercials and posters on March 6.

"We've paid a lot of attention to this campaign, which mainly focuses on the new range of products," said a The Saem spokesperson Friday. "Fans and consumers can see a new side to SHINee in the upcoming promotions."

In the teaser photos, the idol singers showcase radiant and glowing complexions, which are typically considered attractive in Korea.

SHINee's members are currently focusing on solo activities. Jonghyun enjoyed a chart-topping ride with his debut solo album "BASE," released Jan. 12 and featuring the hit tracks "Crazy" and "Deja-Boo."

By Yoon Sarah (sarah356@heraldcorp.com)

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