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Merrell launches spring campaign with Kim Woo-bin

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Published : Feb 17, 2015 - 15:11 / Updated : Feb 17, 2015 - 15:11

Footwear and outdoor clothing company Merrell released on Tuesday photos of its spring-summer campaign featuring Korean actor Kim Woo-bin, who renewed his contract to represent the brand for the second year running.

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(Merrell)
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(Merrell)
The "Experience Merrell" campaign shows the 25-year-old modeling "fresh colors in (the) casual style" of the American hiking wear specialist.

"We are satisfied with Kim, who represents the natural flair and fresh active image of Merrell," a spokesperson for the company said.

"Merrell looks forward to gaining heightened visibility among consumers who participate more frequently in outdoor activities during the spring through this season's refreshingly colorful campaign."

Kim stars in upcoming comedy "Twenty," which will hit the big screen this March, alongside K-pop singer Lee Jun-ho from boy band 2PM and costar Kang Ha-neul.

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(Merrell)
By Yoon Sarah (sarah356@heraldcorp.com)

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