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Men’s grooming on the rise in Korea

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Published : Feb 10, 2015 - 17:10 / Updated : Feb 10, 2015 - 17:10

Men interested in grooming are now increasingly opting for women’s cosmetics in South Korea, according to industry watchers.

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(OSEN)

Male consumers, who used to purchase only basic skincare products such as lotion, are diversifying their spending on items such as anti-aging or color cosmetics.

According to a recent survey by 11Street, a local online shopping mall, male customers accounted for 36 percent of the total sales of women’s cosmetics in the second half of 2014, an increase from 27 percent on-year. At another online shopping mall GMarket, the figure was 22 percent, up from 14 percent in the previous year.

The mask pack was the most preferred item, followed by anti-aging products and cleaning products.

“This trend is expected to continue for a while as more men are paying attention to making a neat impression by hiding spots or evening out skin tone,” 11Street’s spokesperson said.

(khnews@heraldcorp.com)

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