(Twitter)

K-pop idol group SHINee’s Jonghyun gave a publicity boost to antiseptic mouthwash brand Listerine.

The star posted a photo of himself dressed head to toe in neon blue on Jan. 18, commenting that he considers the look pretty, regardless of the fact that it makes him resemble the signature blue bottle of Listerine’s mouthwash.

He didn’t stop at the blue, but delved into the many uncanny look-alikes between him and the brand’s products, pairing photos of himself in eye-catching purple, orange and pink suits, with each of Listerine’s colored mouthwash bottles.

(Twitter)

And on Wednesday, about a month after he posted the photos, Listerine sent the 24-year-old star boxfuls of their products, along with an elaborate three-tiered cake decorated with neon blue bows and a sugar doll of Jonghyun in a blue suit. The cake had a congratulatory note for the singer’s coming in first place on major music charts with his new soloist release, “Deja-Boo.”

(Twitter)

(Twitter)

By Lim Jeong-yeo (kaylalim@heraldcorp.com)