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Seeing Stars: Lee Jong-suk shows off Lock & Lock's new tumblers

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Published : Jan 12, 2015 - 13:29 / Updated : Jan 12, 2015 - 13:29

Korean actor Lee Jong-suk is featured in plastics company Lock & Lock's new "Tumbler Series" ad campaign. In promotional photos released on Monday, the "Pinocchio" star showed that coffee and tea lovers can enjoy their hot drinks in style this winter.

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(Lock & Lock)
Lee models for the new "Constellation Study of Love" thermos flasks, first released in China last month.

The products portray 12 types of love represented by 12 star constellations. Consumers may purchase the galactic-themed tumblers corresponding to their birth months in a range of colors suited to both men and women.

The thermos flasks boast resilient thermal technology and are apparently 10 percent lighter than other tumblers on the market. Lee shot 12 short promotional videos for the campaign, which have already received a combined 12 million views online (leejongsuk.locknlock.com).

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(Lock & Lock)
The 25-year-old heartthrob currently stars as Gi Ha-myeong in the top-ranking drama series "Pinocchio," airing Wednesday and Thursday at 10 p.m.

The new tumblers can be purchased at Lock & Lock stores or online (www.locknlockmall.com).

By Yoon Sarah (sarah356@heraldcorp.com)

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