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Taeyang, CL team up with Nonagon

  • Published : Dec 29, 2014 - 14:41
  • Updated : Dec 29, 2014 - 14:41

Nonagon, the global fashion brand jointly established by Cheil Industries and YG Entertainment, unveiled a behind-the-scenes video from the filming of its ad with YG artists Taeyang and CL.

The short video clip, uploaded on Nonagon’s official blog Monday, included the two fashionable stars’ sensual performances and interviews as well as their deep focus during the shoot.

On the same day, the brand also announced it would open several pop-up stores soon following the first one in Apgujeong-dong.

According to the Korea-based fashion brand, the new branch will open in the luxury goods section of Apgujeong Galleria Department Store in Seoul on Jan. 3. The label also plans to enter high-end multibrand stores such as 10 Corso Como and Beaker across the country next year.

Meanwhile, the company is seeking to expand on a global scale. It will enter newly opened 10 Corso Como branches in Beijing and launch another pop-up store in Taipei next year, while pursuing breaking into the markets in Japan and the U.S.

In the new store, the brand will introduce a new interior, which was developed in a collaborative project with renowned architect Tanijiri.

“Within just six months of launching the brand, we have received positive consumer response,” an official from the label said.

“We will expand our business all over the world and achieve 100 billion won in sales by 2017,” he added.

By Yoon Ji-soo (thankque@heraldcorp.com)