K-pop boy group B1A4 became the face of Italian fashion sports brand Fila, participating in its advertisement campaign, “Back to school.”

The promotional campaign takes place annually around back-to-school season targeting teens and early 20s, and features most trendy idols. Its previous models were Big Bang, 2NE1, BEAST and Infinite.

“We chose B1A4 as our new face since the group’s cheerful and stylish image is well suited to our annual ad campaign,” said the company.

The campaign is set to kick off in late December.

By Yoon Ji-soo (thankque@heraldcorp.com)