Hallyu actor Kim Soo-hyun attended an autograph-signing event Friday organized by Beanpole Outdoors, the clothing brand for which he models, to celebrate the release of Matterhorn Down Jumper.

For the event, the heartthrob appeared in the label’s new arrival of intense red color, looking stylish.

During the photo session, Kim displayed his trademark sweet smile to the camera, showing why many female fans find him charming.

The new product Kim wore was made with special wind-repellent material, filled with goose down. It also featured luxuriant raccoon fur trimmed on the hood.

By Yoon Ji-soo (thankque@heraldcorp.com)