BBC sheds light on K-pop artists
The British broadcaster BBC has covered overseas activities by K-pop artists managed by major entertainment agencies and their bid to conquer the world market.
"For a while, it was impossible to move without 'Gangnam Style' pounding the eardrums -- whether it was Super Bowl commercials, flash mobs, primetime TV performances or mobile ringtones chiming away," Omid Scobie, an expert on the entertainment industry and K-pop genre, wrote in his article posted on the BBC news website Tuesday.
(YouTube) |
"These larger than life visuals allowed fans who may not understand the language to still understand the music," it quoted Scooter Braun, the overseas manager of South Korean rapper Psy, as saying.
As for K-pop concerts, it mentioned a concert tour by the popular boy band Big Bang as an example.
(YG Entertainment) |
It labeled CL as the next runner in the K-pop scene.
(Vogue Korea) |
"Hailing from one of K-pop's biggest girl groups, 2NE1, the singer and rapper has more than 45 million Asia single sales under her belt and is already a favorite among U.S. producers and elite fashion designers." (Yonhap)