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Suzy signs one-year contract as commercial model

By Lim Jeong-yeo

  • Published : Apr 6, 2015 - 16:39
  • Updated : Apr 6, 2015 - 16:39

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(Lotte Hi-Mart)

“Hi-Mart,” Lotte’s electronics store chain, is attempting to revamp its image with rising K-pop starlet Suzy as its marketing model.

Suzy, the youngest member of K-pop girl group Miss A, is the talk of the town since the confirmation of her relationship with mega “hallyu” actor Lee Min-ho.

Hi-Mart’s marketing representative said the chain hopes to appeal to a broader range of customers by working with Suzy, who boasts diversity in her fandom.

Hi-Mart’s commercial with Suzy will begin airing on local television channels from Monday.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)

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