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Suzy signs one-year contract as commercial model
By Lim Jeong-yeo
(Lotte Hi-Mart) |
“Hi-Mart,” Lotte’s electronics store chain, is attempting to revamp its image with rising K-pop starlet Suzy as its marketing model.
Suzy, the youngest member of K-pop girl group Miss A, is the talk of the town since the confirmation of her relationship with mega “hallyu” actor Lee Min-ho.
Hi-Mart’s marketing representative said the chain hopes to appeal to a broader range of customers by working with Suzy, who boasts diversity in her fandom.
Hi-Mart’s commercial with Suzy will begin airing on local television channels from Monday.
By Lim Jeong-yeo (kaylalim@heraldcorp.com)