Jeju Air, South Korea’s low cost airline, revealed photos Monday of actor Kim Soo-hyun modeling for the brand.

In one photo, the 27-year-old actor strikes a pose in a flight attendant’s uniform, together with four crew members.

(Jeju Air)

In another photo, Kim wears a pilot‘s uniform and holds a model airplane.

(Jeju Air)

The photos will be used for the airline’s print advertisements and videos to promote the brand for the next 12 months, the company said.

(Jeju Air)

Jeju Air’s commercials have starred A-list celebrities such as K-pop boy group Big Bang and actor Lee Min-ho. This time it hired Kim, who is enjoying widespread popularity in Asia, as its new muse.

The company hopes that Kim’s promotional activity will raise the company’s global profile and set itself apart from other low cost carriers.

Jeju Air flies to 24 destinations in cities in Japan, China, Hong Kong, Taiwan, the Philippines, Vietnam and Thailand.

By Shin Ji-hye (shinjh@heraldcorp.com)