(Eider)

French sports clothing and equipment company Eider released on Thursday its new spring-summer commercial and photos featuring model Lee Min-ho.

In the campaign advertising the brand's Deffender jacket (sic), the "Gangnam 1970" star climbs steep forest paths and races up hills.

The commercial is overlaid with the 27-year-old actor's narrative voice.

Lee, who is soon to hit international screens with the global release of noir crime film "Gangnam 1970," began modeling for Eider in 2011.

(Eider)

By Yoon Sarah (sarah356@heraldcorp.com)